Will Apple’s magical and revolutionary tablet save the print industry? Although that is still an open question, you can follow a swelling stream of digital subscription dollars originating in the iPad’s Newsstand app back to publishers and that means hope isn’t just alive, it seems to be getting stronger.
Three-quarters of a century ago, Henry Luce launched Life Magazine. Since then hundreds of iconic moments have been captured and slipped seamlessly into our collective memory — the sailor kissing a nurse in Times Square or, as shown in the image slug, Jack Kennedy smiling at his baby girl.
Honesty is an overly brutalized word that rarely delivers when it gets uttered, especially by corporate types. Thereupon, Heart Magazine’s president says that Apple’s subscription deal isn’t a bad deal and, when push comes to shove, selling his company’s digital publications on the App Store is “efficient.”
Tens of millions are already using iOS 5 and developers have been busy, very busy, getting their apps up to speed. And, what about all of the new features + functions + apps the mothership’s building into iOS 5? Yeah, there’s a lot to mull over and this is a great place to start with insight on Apple best mobile OS ever and, yeah, the apps.
Ten years ago, sitting on the couch “watching” TV while perusing the current issue of Time was common enough. Now, you can do the same thing, but with so much hipster style your parents will sniff and perhaps sneer — to each his own. However, unless you want your iPad to walk out the door when they leave, don’t ask them to try Time for iPad.
Although there have been a lot misses, the digital magazine phenomenon on the iPad is gaining momentum. One of the titles helping to push it forward is Reader’s Digest, a decidedly last century magazine with a salt n’ pepper, middle American readership.
Not that many noticed, but Dennis Publishing has pulled the plug on Maxim HD. Designed specifically for the iPad, this was part of the second wave of titles to arrive on the platform and should have been better. Nevertheless, it’s one of a handful that have not only failed, but also be put down for the transgression.
Digital magazine subscriptions haven’t taken off. In fact, the initial limited successes enjoyed. What hasn’t fallen to the wayside is publisher desires to collect and profit from your information and they won’t be satisfied with opt in.
When it comes to Christmas gifting and the inevitable advice, beauty is truly in the eye of the beholder. Nevertheless, the magazine’s 2010 best of the best electronics roundup has a couple real (!!!) head scratching moments.
Everywhere we read about old school print publishers trying to figure out ways to get readers to pay for the digital (and often awful) versions of their magazines. Here are ways to beat that trap with the best of the new publishing paradigm while paying absolutely nothing — free is good.