iPad Mini drives Apple’s Q4 tablet dominance

February 10, 2013

Apple’s smaller iPad helped drive sales and increase tablet market share in the fourth quarter of 2012.

Just like they did in 2011, Apple led the PC market in tablet and personal computer sales, according to Canalys research firm. The difference between this year and last? About 7 million.

In 2011, Aplpe sold 15 million iPads and 5 million Macs — accounting for 120 million units shipped in the fourth quarter of 2011.

This year, Apple sold 23 million iPads and 4 million Macs (remember that Mac sales were hindered because of rough supply constraints). That’s a 20 percent increase for tablet sales, much of that due to the iPad Mini. From Canalys:

Apple’s growth in the pad segment was driven by strong demand for the iPad mini. Its overall shipments, however, were hampered by supply issues. Canalys estimates that the mini made up over half of Apple’s total pad shipments, with its attractive price point and compact design leading to significant cannibalization in the iPad range and wider PC market. Despite record shipments, Q4 saw Apple’s pad share dip to 49%, becoming the first quarter it has not controlled over half the market. ‘Apple timed the launch of the iPad mini well,’ said Pin-Chen Tang, Canalys Research Analyst. ‘Its success proves there is a clear demand for pads with smaller screens at a more affordable price. Without the launch, Apple would surely have lost more ground to its competitors.’

The firm also added that tablet growth increased by 75 percent year-over-year to 46.2 million global units on the quarter.

Are we in the post-PC world yet? No, but we’re getting close.

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