iPad Mini could struggle if Google undercuts with $99 tablet

September 27, 2012

There’s a lot of hype around Apple’s next big (er… little) project, the iPad Mini.

But sales could struggle if Google decides to cheapen its Nexus 7 down to $99. The expected price for Apple’s smaller tablet? Probably about $350.

Right now, Google is selling its Nexus 7 for $199, making it pretty affordable, especially when you compare it to Apple’s new iPod Touch, which is starting at $299. But the question is: How much does Google really want to crush the iPad Mini?

If a report from DigiTimes proves to be accurate, they’re pretty serious about it. That report says Google could potentially drop its price to $99, making it quite appealing for entry-level tablet shoppers. If this is true, expect to see everything drop before the holidays. The Google Nexus 7 might just be found in many Christmas stockings this year.

But Apple will make sure its rumored smaller tablet will perform.

Like the iPhone 5, the iPad Mini will be significantly thinner. But unlike Apple’s newest smartphone, it will come with a smaller screen.

The iPad Mini is rumored to utilize a 7.5-inch screen that is made of the same material and technology that the iPhone 5 shipped with. As mentioned, Apple’s new iPod Touch rings in at $299, so unless Apple plans on lowering that price, I wouldn’t expect to see an iPad Mini priced any lower than $350. A device with 3G will probably cost closer to $400 or $450.

Being that those prices are fairly close to the price of Apple’s current third-generation iPad with Retina display, could the iPad Mini lower the value of those larger tablets? Or would it just cannibalize it altogether? It will be an interesting business story to certainly follow.

Additional iPad Mini Reading:

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