With less than a month away until the presumed announcement of Apple’s newest tablet — dubbed the iPad Mini — it may be time for manufacturers of smaller tablets to start getting nervous.
Apple is heavily rumored to announce a smaller version of its popular tablet on September 12 and release it nine days later on Sept. 21. The iPad Mini would have a 7.85-inch non-Retina display and be aggressively priced between $200 and $250. The cost may go as high as $300 depending on storage in the device.
The smaller iPad is Apple’s answer to competition against Amazon’s Kindle Fire, Barnes & Noble Nook and Google’s new Nexus 7 tablet. It’s Amazon’s and Google’s tablet that will be under the most fire.
The International Business Times recently published a piece examining how the iPad Mini would fare against its rivals at Google and Amazon. While the outcome looks grim, the newspaper did point to some things that the three companies could do to help their chances agains the popular iPad.
Lower tablet prices
The three companies could easily lower the prices of their respective tablets. The Kindle Fire and Nexus 7 are already very reasonably priced at $200 and the Nook Tablet has been sliced down to $180. If they drop their price point down to $150 and Apple releases an iPad Mini for $250, they could still sell fairly well.
Cheaper services, music and entertainment
Apple’s iTunes store and App store are what make the iPad so special. Each of the competing companies also have their own versions of different services and digital add-ons, however.
IBT suggests that Amazon gives members a free year membership to its Amazon Prime service, which lets them enjoy thousands of popular movies and TV shows for free. Google could do something similar.
The iTunes Store is expensive when it comes to movies and television stores, but that’s why there are great third-party companies like Netflix and Hulu Plus.
Will the iPad destroy the competition? It seems likely. But Amazon, Barnes & Noble and Google have the potential to think of a creative marketing scheme. The only difference is Apple doesn’t need a gimmicky marketing plan — they will simply sell millions upon millions of tablets.