If you buy a new 2013 Cadillac XTS this spring, you’re buying a car packed with the latest technology and styling.
And they’re even throwing in a free iPad.
Cadillac announced this week that it’s moving forward with technology and ditching its paperback car manual for something digital. The iPad makes perfect sense.
So when your local car salesman hands you the keys, he’ll also hand over your new iPad and take you through some of the car’s basic functions and its new CUE — Cadillac User Experience — technology. CUE is the automaker’s multimedia system, which lets the driver control music, navigation, OnStar and more.
Your iPad will include a MyCadillac app that essentially is a virtual CUE experience, so you can “test-drive” the technology before playing with it on the road.
Tech geeks are probably excited to know that they are giving away the latest generation iPad, but won’t be as excited that it’s WiFi only.
Last year Hyundai gave away iPads to people who bought its then-new Equus luxury sedan to promote going paperless. They’ve stopped the promotion, however.
For Cadillac, this is not a move to show how green or environmentally friendly they are by eliminating a paper manual. It’s about sex appeal. Sit down in your beautifully crafted leather driving seat and watch your salesman show you the technology on an iPad. It’s better customer service because it’s familiar to the car buyer.
Don’t think it’s familiar? Think again. While there are probably no stats out there, it’s probably safe to assume that most Cadillac owners (the new XTS starts at $45,000) are also iPad owners.
USA Today reported that Hyundai stopped their iPad promotion because buyers already had smartphones and iPads that they didn’t need another. This isn’t the case for Cadillac. They know their customers already have an iPad. They’re just making the experience of buying a Cadillac even more luxurious.