New iPad is a hot gadget among users, survey says

April 2, 2012

Questionable battery life? Too hot to hold after awhile? Heavier enough that your arms are getting tired? All of these concerns have risen with Apple’s New iPad, which touts a powerful “retina” display and faster processor. The device’s new features, many are arguing, are the cause of the concerns.

But as my headline (may have) implied, most of those concerns really don’t matter. According to a new survey by ChangeWave Research, 98 percent of third-generation iPad users are at least satisfied with their purchase, with 82 percent saying they’re “very satisfied.”

The survey took a sample of 200 new iPad owners and asked them if they were very satisfied, somewhat satisfied, somewhat unsatisfied, or very unsatisfied. Only 2 percent said they were somewhat unsatisfied and zero percent said very unsatisfied. While 200 people isn’t that strong of a sample (just go on a Twitter and search “new iPad hot” and see what people are saying), these results certainly show that Apple can overcome even the biggest of bumps in the road when it comes to new product releases. Remember the iPhone 4 design issue?

I decided not to upgrade from my iPad 2, simply because I didn’t see a need right now for having such a high-resolution screen. I have been in an Apple Store recently, however, and do have to say that the screen is absolutely beautiful. Text is crystal clear, and for someone that does a lot of reading on his iPad, I could definitely see the benefit. But I did notice how warm the device felt. Sure, it’s plugged in all day at the Apple Store under the store’s bright lights and is constantly being touched by every person that passes by, but I don’t remember heat being an issue with the iPad 2 or the first-generation tablet.

According to the mentioned survey, the biggest dislikes with the new iPad among those sampled was the cost of the device (26 percent) and the cost of its wireless data plan (23 percent). Heat came in at a low 7 percent and battery life at 6 percent.

Even after the folks at ChangeWave Research presented the recent Consumers Report to those being surveyed that said the new iPad can heat up to as much as 116 degrees Fahrenheit when unplugged, 89 percent said that it isn’t a problem to them. In July 2010, when the same research group asked if the antenna problem on the iPhone 4 was a big issue, 64 percent said it wasn’t a problem at all.

It’s funny — just when you thought the heat was on Apple for its new device, it turns out that the heat wasn’t really a big deal.



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