Apple’s digital textbook announcements, iBooks author in particular, have generated a lot of vituperation, which I often view as an omen of future success.But ignore all of that get back to what really matters — the numbers and the initial data’s looking good, very good indeed.
The haters are going to hate, period. But Global Equities Research has taken an extended look at the potential and found that producing iPad textbooks will cost 80 percent less than their print-on-paper cousins.
Another benefit is that iPad textbooks can be updated, almost at will, whereas bound books are essentially cut in stone for the five year period they’re used.
“[This is] a recipe for Apple’s success in the textbook industry,” said Global Equities Research analyst Trip Chowdhry.
This divined wisdom is all well and fine, but lacks tangible impact for ordinary folks, like you and I.
However, Global Equities has more, estimating that more than 350,000 iBooks textbooks were downloaded over the first three days. Also, they believe educators, publishers and lookie-loos grabbed 90,000 copies of Apple’s text creation app iBooks Author.
And, don’t forget the multimedia, productivity and communication tools Apple already offers.
Students will now experience the most amazing textbooks they’ve ever read. They can flip through a book by sliding their finger along thumbnail images of the pages. If they don’t know the definition of a word, one tap takes them to a glossary or dictionary. No longer limited to a single picture to illustrate the text, now students can flick through a gorgeous photo gallery or dive into an image with interactive captions. They can use a finger to rotate a 3D object to show a human brain from every angle, or have the answer spring to life in an interactive chapter review.
Honestly, although it’s still very early days, it really looks like Apple’s about to hit the ball out of the park again…
What’s your take?