iPad leads holiday buying surge

December 22, 2010

Lots of numbers on the general trends and anecdotes about what’s hot, though hardly a mention of what’s not. Unsurprisingly, free shipping day led to a big boost in sales and riding that crest was the Apple tablet, which had been anointed this year’s must-have gift way back in June.

Comscore, as is their wont, has been out collecting shopping data for the November 1 through December 17 period. Thereupon, they’ve published a handful of bullet points designed to get the more well-heeled among us to pay for the full report:

      • Computer hardware sales grew 25 percent over the same period last year
      — The iPad and various ereaders have led the charge
      — Consumer electronics grew by 22 percent

      • Free shipping day saw sales of $942 million
      — $5.5 billion was spent by consumers that week

• Consumers have spent $27.46 billion over the 47 days covered
— An increase of 12 percent over 2009

One interesting nugget is that the 3G iPad is reportedly selling well and the wi-fi one not so much, as evidenced by the free 3G routers some retailers are using to tempt hesitant buyers.

Nevertheless, Apple’s expected to post 20-plus percent Mac growth this quarter, including pretty healthy MacBook Air numbers, and iPhone and iPod touch spot shortages have been reported. Clearly, there will be plenty of reason to give thanks for the season…

What’s your take?

via IT Portal

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