We know how it feels to be misunderstood — you’ve gotta say your piece and make it right. Thereupon, for those of you planning to ascend the corporate ladder, heed the cautionary tale that is Brian Dunn and his inability to stop talking about how the Apple iPad has (and hasn’t) cut into Windows portable sales.
In mid-September, Best Buy CEO Brian Dunn told the world that ‘internal estimates showed that the iPad had cannibalized sales from laptop PCs by as much as 50 percent.’ Mind you, those words are placed in single quotes because it’s not a direct quote.
Shortly thereafter Dunn said that the import of his words had been exaggerated, though at the time he didn’t say he had been misquoted.
Now, Fast Company quotes the Best Buy CEO as saying that, “I was brutally misquoted.”
And, then, throwing caution to the wind, he added, “Let’s try this again. What we saw was approximately 40 percent to 50 percent cannibalization on netbook sales during a very narrow window — not over a sustained period of time.”
He does go on to belabor the point, but it’s hard to keep watching his self-flagulation after awhile — Brian, we know what you’re trying to say and it’s O.K.
Actions speak louder…
That said, Best Buy will complete its iPad rollout on Sunday, October 3 when the hot-selling, zeitgeist-defining device goes on sale at all of the company’s 1,093 stores versus initial availability at 600-plus locations this Summer…
Is there anything left to say?
via Loop Insight